I have been in real estate for 25 years. During this time, the internet brought the best opportunities as well as the most challenges to my marketing and real estate passions.
I used to feel swept away by a flood of information: there are too many different digital marketing tools, too many internet gurus. Each one has his/her own strategy, and sometimes their opinion conflicts.
I believe that real estate professionals are hardworking, extremely busy people. You don’t need fancy websites or complex statistical tools. You need online marketing that works well, something that is simple and affordable.
8 years ago, I wanted to start a website for my hauling business. Marketing companies were very expensive, and their tech people drove me nuts. A technician kept asking me which shade of blue I wanted for my website. He tried to show me how each shade will look in different lightings. After 3 meetings and hundreds of dollars lost, I decided to do my website on my own.
97site.com is my answer to a simple, affordable and effective digital marketing for real estate people. 97site.com is run by a guy who had spent years door-knocking and cold-calling. I am going to tell you what your real estate site needs, without the extra bells and whistles.
I will outline what you will do.
Make a homepage. This is your core; you use this to establish your internet presence and authority in your real estate market. You are the real estate expert in your ZIP code.
Reach your audience. This will be done by a combination of organic traffic and paid traffic.
Engage your audience via social media and blog. You post on Facebook, Twitter and keep your LinkedIn profile updated.